Architecting Scalable Design Systems & Complex B2B Ecosystems

Provided end-to-end product design, design systems engineering, and UX strategy for high-growth B2B SaaS, enterprise CMX platforms, and cross-platform ecosystems.

Enterprise Ecosystem Architecture: Spearheaded the end-to-end UI/UX redesign and functional expansion of a live enterprise CMX platform serving 24,000 + active users across corporate, municipal, and trade union sectors.

High-Density Workflows: Architected intuitive systems for secure document collaboration, automated document sorting, and community features (structuredfeeds, event management, private groups).

Granular RBAC System: Designed a scalable Role-Based Access Control model (Admin, Super Admin, User) with dynamic layout density reconfigurations based on organizational roles.

Design System Governance: Built a tokenized Figma Design System (Variables, semantic tokens) with strict usage guidelines, accelerating cross-border engineering handoff and development.

0-to-1 Ecosystem Architecture: Owned end-to-end design across 3 core touchpoints: high-density B2B SaaS CRM (multi-role RBAC, calendar schedule grid), B2C map-first mobile booking app, and marketing web platform.

Brand Identity & Print Design: Developed the complete 360° brand visual identity system, including physical marketing collateral, and print assets.

Cross-Platform Token Alignment: Built a unified tokenized design system across iOS, Android, and Web with explicit engineering specifications.

Edge-Case & Handoff Architecture: Documented comprehensive UI anatomy, states, and edge-case behaviors using Atomic Design, providing clear Do/Don’t guidelines for engineering.

End-to-End Product Design: Solely designed the complete product ecosystem from scratch, including brand identity, multi-role user dashboards, admin panels, and visual specs for media production.

UX Research & Strategy: Executed quantitative and qualitative user research from zero: conducted interviews, created surveys, mapped buyer personas, conducted “think aloud tests” and validated core user flows.

Cross-Functional Leadership: Acted as Design Lead and PM for a team of 5 specialists (Frontend, Backend, Marketing, Copywriting and Junior UI/UX Designer); managed backlogs, planning, roadmaps, and budget allocation.

High-Traffic E-Commerce Architecture: Led end-to-end UX/UI redesign for Ukraine's #1 off-road platform, optimizing flows for 625,000+ active users and 1.5M+ page views.

Qualitative & Quantitative Discovery: Synthesized Microsoft Clarity heatmaps and Google Analytics with sales team interviews to fix core funnel bottlenecks and optimize site navigation for high-intent buyers.

Conversion & Checkout Optimization: Streamlined search, filtering, and checkout flows, driving 139,000+ checkout form starts while maintaining organic search as the primary channel.

Design System & C-Level Alignment: Built a scalable modular Figma component library and pitched UX strategies directly to the Business Owner and PM to secure alignment on key architectural trade-offs.

Product Expansion & Integration: Led UX/UI design for Veocard—a new payment card product integrated into Moneyveo’s existing ecosystem serving 1M+ active users. Expanded the core design system with new components, maintained token consistency, and ensured WCAG accessibility standards across all user touchpoints.

Strict Legal & Regulatory Compliance: Participated in weekly multi-stakeholder design reviews alongside Legal, Risk, and Product teams to ensure complex financial flows, disclosures, and consent UI met heavy Fintech regulatory standards.

Growth Hypothesis Testing & Micro-sites: Selected by the Product Department to design rapid-turnaround landing pages for marketing hypotheses—owning visual UX/UI, aligning performance assets, and managing front-end developers through final release.

Cross-Functional Collaboration: Partnered closely with PMs, Business Analysts, and Engineers to resolve technical and legal constraints while ensuring seamless component reuse and visual consistency.

End-to-End Curriculum Architecture:Authored multiple core design programs, including a flagship 5-month/6-module UI/UX course from scratch and a 12-hour Product Design Basics mini-course.

Instructional Guidelines & Ecosystem Scaling: Created comprehensive teaching kits, lecture decks, Figma assets, and step-by-step guidelines for international instructors, scaling design education to 1,000+ students across Ukraine and the EU.

World-Class Quality & Course Report Recognition: Achieved a 4.97/5.0 course rating on Course Report, earning recognition among the Top 14 design programs globally. Maintained the lowest student dropout rate across Beetroot Academy cohorts worldwide through structured feedback frameworks.

Direct Mentorship & Career Success: Personally trained 300+ students across 24 cohorts with a 4.97/5.0 rating (Top 14 globally on Course Report). Independently mentored 10+ designers (2–14 month tracks), successfully landing them full-time UX/UI roles.

Instructor Onboarding & Team Hiring: Conducted technical vetting interviews and quality audits for incoming design instructors, establishing evaluation standards across regional and international chapters.

Created 150+ brand marks (including citywide identity system for Kremenchuk) and delivered visual design assets for global clients (Danone, JTI) and major publications (Harper's Bazaar, Elle).